The Situation and Challenge

In recent years, competition has increased. Competitive advantages have diminished. And customers have become more knowledgeable and now expect higher levels of service. Companies are working harder than ever to win new customers, maintain their loyalty, and grow their preference for the company’s products and services. What’s needed is a business strategy that aims to identify, develop, and manage the most valuable customer relationships and technology that can help to fulfill that business strategy.

The Wolcott Solution

Wolcott has consultants that can help you develop your customer-facing business vision. We also offer the Customer Relationship Management (CRM) technology and services to help you implement that vision. We use Microsoft Dynamics™ CRM software to quickly develop and deploy cost-effective and flexible solutions for integrating and improving your marketing, sales, and customer service processes.

The Solution’s Value

Increase the efficiency and effectiveness of your marketing efforts by…

• improving the management of campaign tasks, schedules, and costs

• creating and managing lists of targeted accounts, leads, and contacts

• quickly implementing marketing and sales campaigns

• automating the production of email and letter campaigns

• tracking campaign results with built-in reporting and analysis tools

Enable your sales management and staff to shorten the sales cycle, raise close rates, and improve customer retention by helping them to…

• better manage leads by tracking key information on prospective customers and routing them to the appropriate salespeople

• improve how you manage opportunities by viewing account activity and history

• enhance the sales process with a full-featured product catalog and the ability to manage and track all customer correspondence

• manage account information, add and organize business contacts, schedule meetings, and track opportunities from Pocket PCs or Pocket PC Phones

• create and convert quotes to orders by integrating CRM to your order processing system

Prove to customers that you are worth their loyalty and continued patronage by improving your customer service capabilities…

• track and manage support issues from initial contact through successful resolution

• automate the routing, queuing, and escalation of customer requests

• enable fast responses through the use of a searchable knowledge base

• manage the scheduling and dispatching of service appointments

• quickly spot common customer issues to implement proactive support efforts and to plan potential changes to your products and services

The Proof of Our Success

Wolcott is a Microsoft Gold Certified Partner, has trained and certified CRM consultants on-staff, and has implemented over 20 enterprise-class business management systems in the last two years.